About Forbidden Root

At Forbidden Root, we believe that taking care of your body should be easy, fun, and delicious. That’s why we’re on a mission to bring the benefits of adaptogens to everyday life—by incorporating them into delicious snacks that make supplementation effortless and enjoyable.

Our goal is to create snacks that not only taste great but also provide real benefits for your body and mind. We’re committed to using high-quality organic ingredients, so you can feel good about what you're putting in your body. Whether you're looking for a quick pick-me-up during a busy day or a sweet treat to enjoy with friends, our adaptogenic cookie doughs have got you covered.

We believe that taking care of yourself should be a joyful experience, and we’re excited to be part of your journey towards wellness and indulgence without compromise.

Meet the Founder: Alice Grönvall

Forbidden Root was born from the belief that indulgence and wellness can go hand in hand—a philosophy deeply rooted in the journey of our founder, Alice Grönvall.

Raised in Lausanne, Switzerland, with Swedish-Swiss roots, Alice has always been drawn to the balance between health, good food, and fun. After attending the International School of Lausanne, she pursued a Bachelor of Science in International Hospitality Management at EHL, one of the world’s top hospitality schools.

While hospitality shaped her career, Alice’s passion for holistic health led her to earn a certification in Holistic Health Coaching from IIN. But it was a personal experience that truly set her on the path to creating Forbidden Root—when she started sneaking adaptogens into food to get her parents to eat them.

Her mom’s autoimmune condition meant major dietary changes, including avoiding gluten and dairy. At the same time, Alice noticed that adaptogen powders had an unpleasant gritty texture that made them hard to enjoy in beverages. The solution? Incorporating functional mushrooms and herbs into delicious foods—starting with cookie dough.

What began as a kitchen experiment soon became a bigger mission: to make adaptogens accessible, indulgent, and crave-worthy. With Forbidden Root, Alice brings together science-backed wellness, premium ingredients, and a love of great food—so you can nourish your body without sacrificing joy.

✨ Because taking care of yourself should feel just as good as it tastes ✨